Work Experience
SOCIAL MEDIA SPECIALIST
05/2021 - 07/2024
Tampa Bay Rays Baseball Club
St. Petersburg, FL
- Managed all aspects and strategies of the Tampa Bay Rays organic social media efforts across platforms like Instagram, Facebook, X, TikTok, YouTube, Threads, LinkedIn, and more
- Identified opportunities for storytelling tailored to our organizational culture like the annual Random Acts of Kindness Day and the Gun Violence Awareness Game
- Collaborated closely with a creative team of photographers, videographers, graphic designers, and project managers to tell stories in various mediums
- Requested and utilized Adobe Suite templates to create day-to-day social content
- Communicated with every facet of the organization to ensure all needs were addressed
- Refined strategies via use of tools like Sprinklr, Hootsuite, Crowdtangle, and Asana
- Generated revenue by working with the sponsorship team to create successful partner content initiatives as well as develop a menu of sellable social assets and engagement/visibility benchmarks
- Created analytics reports and brand strategy presentation decks for upper management
- Recruited, managed, and developed 9 direct reports who filled a variety of roles
- Led the recruitment and onboarding for the new role of New Media Director
SOCIAL MEDIA COORDINATOR
11/2015 - 11/2020
Milwaukee Brewers Baseball Club
Milwaukee, WI
- Managed all aspects and strategies of organic social media for the Milwaukee Brewers
- Instituted strategy improvements that generated major increases in engagement rates on X/Twitter (up 1770%), Instagram (up 1067%), and Facebook (up 260%)
- Captured content pieces on iPhone and DSLR for use on social media platforms daily
- Collaborated closely with a creative team of photographers, videographers, graphic designers, and project managers to tell stories in various mediums
- Devised the movie spoof series that humanized our players and created fan excitement
- Requested and utilized Photoshop templates to create day-to-day social content
- Generated revenue by collaborating with the sponsorship team to execute successful partner-affiliated content initiatives as well as develop a menu of sellable social assets
- Created regular analytics reports and presentation decks for upper management
- Utilized tools like Crowdtangle and Hootsuite to improve our social media strategies
- Provided social media best practices training to internal stakeholders and players
- Recruited, managed, and developed 11 direct reports who filled a variety of roles
- Traveled extensively to cover Spring Training, regular season, and Postseason games
SOCIAL MEDIA INTERN
01/2015 - 11/2015
Milwaukee Brewers Baseball Club
Milwaukee, WI
- Maintained the Brewers social media editorial calendar
- Monitored social media posts/comments/replies on a regular basis
- Assisted Director of Social Media with copy and content creation for social media
- Performed administrative tasks for the department
- Tracked engagement on the Brewers 10 social media outlets
- Generated content to be used on social
- Scheduled posts for Twitter, Facebook, and Google+
- Live tweeted games from the official @Brewers Twitter account
Real Time Correspondent
03/2014 - 10/2014
Major League Baseball
Milwaukee, WI
- Supported the home and visiting teams at Miller Park (now American Family Field) along with MLB
- Generated requested content to be distributed to a variety of social media outlets
- Discovered new content opportunities that engaged fans and generated loyalty
- Strategized content creation projects that resulted in unique and engaging content
- Interacted with social media outlets like Facebook, Twitter, Instagram, Tumblr, Snapchat, and Foursquare to track what content was most effective
- Communicated effectively with a wide range of people to create league-wide social media entertainment opportunities
- Created positive, memorable experiences while interacting with fans
- Coordinated with MLBAM to ensure proper execution of content requests
EDUCATION
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
UNIVERSITY OF WISCONSIN - MILWAUKEE
Graduated in 2014
Milwaukee, WI
SKILLS
Core Traits
Accountable Team Player
Curious Storyteller
Detail-Oriented Communicator
Holistic Thinker
Open-Minded Collaborator
Passionate Creative
Respectful Leader
Technical Skills
Adobe Creative Suite
Brand Management
Content Ideation and Planning
Crisis Management
Data Insights and Strategy
Graphic Design
Microsoft Office Suite
Photography
Presentation Development
Project Management
Social Media Management
Thought Leadership