PROFESSIONAL PORTFOLIO

My career in social media began before anyone was teaching it in a classroom. There was no playbook and many best practices were trial and error, changing daily. By learning, growing, and challenging myself throughout the years, my work set industry standards, being recognized for its inventiveness and creativity.

Setting The Standard

Milwaukee Brewers

"From worst to first" is the story of my time behind @Brewers from 2015 to 2020. From the glory of viral videos to the grind of deep dives through spreadsheets, all of it added up to the creation of a social media monster.

Brand Strategy Presentations

Quickly recognizing the intent of the request and identifying the most impactful data to highlight have become second nature. This created skill sets in analysis and presentation development while teaching the importance of delivering digestible insights that tell a cohesive story.

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Movie Spoof Series

Milwaukee Brewers

Humanizing your players is a vital task for a team-side social media manager. One of the many ways @Brewers has accomplished this was through viral content like the Movie Spoof Series that included send ups of The Sandlot, Mean Girls, Back To The Future, and more.

Gun Violence Awareness Game

Tampa Bay Rays

In the aftermath of the tragic shooting at a school in Uvalde in 2022, The Rays Gun Violence Awareness Game generated over 12 million impressions on X and made national headlines. Instead of game coverage that night, @RaysBaseball posted facts about gun violence in America.

Roberto Clemente Story

Tampa Bay Rays

I've written and posted over 10,000 social media captions on the channels of MLB teams. In September of 2022, I was instead asked to try my hand at going way over my normal limit of 140 characters to write about MLB history made by the Rays on Roberto Clemente Day.

Graphic Design + Photography

"Other duties as assigned" has been a constant in my career, teaching myself new skill sets on the fly. From my first lineup graphic to the 1000s of photos and videos captured for social media platforms, learning out of necessity has been a long term reality.